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The Marketing Manager You Deserve, but Thought You Couldn't Afford

  • Now, you can have a proven senior level marketing manager regardless of your business size or revenue.

    I work for just a few companies all of whom contribute a small fraction to my overall compensation. This unique model allows companies that may not have a Marketing Manager, or think they can only afford entry level talent, to get the benefits of an experienced marketer with a proven track record of success.

    I have over 35 years of experience guiding dozens of B2B companies on the path to marketing and sales success. From strategy to tactical implementation, I have the knowledge, experience, and hands-on skills to help bring your business to the next level.

    And, I'll do it at a fraction of the cost of a full-time marketing manager.

    • The Marketing Manager You Deserve, but Thought You Couldn't Afford

  • Now, you can have a proven senior level marketing manager regardless of your business size or revenue.

    I work for just a few companies all of whom contribute a small fraction to my overall compensation. This unique model allows companies that may not have a Marketing Manager, or think they can only afford entry level talent, to get the benefits of an experienced marketer with a proven track record of success.

    I have over 35 years of experience guiding dozens of B2B companies on the path to marketing and sales success. From strategy to tactical implementation, I have the knowledge, experience, and hands-on skills to help bring your business to the next level.

    And, I'll do it at a fraction of the cost of a full-time marketing manager.




    • A Proven Track Record Across the Complete Marketing Spectrum

    Advertising - Print & Digital

    Media planning, print and digital ad design, placement, and program management

    Website Design

    Web Design & Development

    From programming to content population, and everything else

    Catalogs &
    Brochures

    Good looking, well-organized presentation of your products and services

    Direct / Email Marketing

    Whether print or electronic, I'll create marketing outreach programs for you that generate web traffic and sales leads

    Video Production

    Product demonstrations, training, or corporate overview including videography, editing, and scripting

    Trade Shows

    Get the most out of your trade show budget with eye-catching designs and graphics that generate steady traffic

    #

    Public Relations

    Leverage advertising and extend market reach - list development, writing, deployment, and editorial follow up

    Branding

    Establish branding guidelines to create awareness, recognition, and preference for your brand

    Social Media Management

    Develop social media stragegy and increase social presence / exposure with timely, relevant posts to appropriate platforms

    Benefits and Advantages

    Benefits of Hiring a Fractional Marketing Manager

    • More economical than an experienced full-time marketing manager
    • More experience and capabilities than an entry level marketer
    • Removes or reduces the total burden of marketing strategy and implementation for current company executives
    • Can be hired on interim basis for project management/program development – websites, media calendar, PR program, videos, etc.
    • Puts all marketing responsibilities including project management, implementation and vendor relations under a single manager


    Benefits of Adding Me to Your Team

    • Outside view brings fresh perspective to persistent challenges
    • Independent voice to challenge status quo and “we’ve always done it that way” thinking
    • Relationships with trusted, reliable vendors and specialists
    • Discretion, confidentiality and exclusivity – I will not work with any company that directly or even indirectly competes with you
    • Ability to interface with all corporate departments including General Management, Engineering, Finance, and Sales
    • An in-depth understanding of channel marketing and how to maximize reseller’s share-of-mind

    Print & Digital Ad Design, Media Planning and Placement

    From concept to layout to copywriting, photo retouching, file prep and placement with the publication, I'll handle all aspects of the process from start to finish.

      Brochures, Data Sheets & Sales Flyers

      I've created scores of brochures, data sheets, flyers and other marketing collateral for lead fulfillment, trade show handouts or for use in face-to-face meetings. Whether you are going to use them electronically or print them, I'll make sure they contain the right information, properly organized and presented in a clear easy-to-understand manner that enhances your brand image and ensures the most effective results.

        Website Design, Development & Maintenance

        Whether you need to refresh an existing site or start from scratch, I'll guide you through the process from start to finish with recommendations on Content Management Systems (CMS), organizational structure and user experience (UX), as well as populate the content. I have extensive experience with WordPress, Joomla, Expression Engine and other CMS.
        If you want, I'll happily train you or other staff members how to make edits and updates.


          Areas of Expertise

          In my 35 years as an advertising agency account executive and principal, I have had the opportunity to work with some great companies - large and small - across a wide range of industries in the B2B space.
          While some may find the subject matter dry or unexciting, I'm always enthusiastic about digging into new products, industries and sales channels.
          While by no means comprehensive, the chart provides a good representation of the types of industries and businesses in which I have had success.

          How Much Does it Cost to Hire Me?

          First of all, it costs nothing to talk with me.

          If after doing so a partnership makes sense, I'll work with you to develop the best possible arrangement that allows you to meet your marketing goals without breaking the bank.

          We can establish an hourly agreement where I provide a certain number of hours per week or month

          You can put me on your payroll as a part-time employee with no benefits for as many hours per week as we think necessary

          You can hire me on temporary basis to help get through an important project like a new product launch, website, etc. With a flat fee for the project paid out in weekly, bi-weekly or monthly installments

          I take a more consultative role and act as a sounding board / mentor for in-house personell with a weekly, monthly or quarterly meeting

          Whatever the arrangement is, you can be certain it will only be a FRACTION of the cost of hiring an in-house marketing manager.

          Let's talk about how I can
          help you.

          We can communicate via whatever method works best for you.

          Telephone: 617-842-5019
          Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

          Or fill out the form.

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